The tales of an unapologetic nerd
This past week, I celebrated my FIRST WHOLE YEAR as a published author! And, as you can see from the numbers, I ACTUALLY MADE MONEY OFF OF THIS?! Yes, internet, I did. And I continue to do so. With just two published works so far, I'm feeling remarkably confident about my future as a writer and creator, and I'd love to share with you now some of the tips and tricks that have worked for ME in my journey. They may just be little things, and simple ways to make it in this world, but they've kept me going for a year now, and helped me find relative success. Indie authors out there, take note! Everything may not work for you, but I give you these tools in your own journey, that you may be better armed to face your own path and fight your own dragons.
1) Invest in good cover art
Someone once told me that your cover is your greatest asset as an indie author, and oftentimes your only billboard. Having been around the convention block a few times now, and seen what other indie authors are putting out there, I CANNOT STRESS THIS ENOUGH: PAY FOR A COVER ARTIST. In all honesty, the MS Paint "I want to write but can't afford an artist" look does not usually pay off. It will not matter that your writing is great, and it will not matter that your story is spectacular. If your cover does not grab people right as they walk away, 9 times out of 10 they won't be buying a copy of your book.
In fact, my cover art is what got me and my book into my local Barnes and Noble branch. The visuals are so professional, that the saleswoman who initially started carrying my work didn't even realize I was indie. And neither do the readers. At the end of the day, people will always judge a book by its cover. So turn that to your advantage! Make your work pop off the shelves and stand out in a crowded convention center! Make sure when people are scrolling through Amazon, they have a reason to stop on your book. I wouldn't be doing half as well as I am without my cover artist, Fiona Jayde. I owe so much of my success to her artistry.
2) Find your market
I myself have had a remarkable amount of success at conventions. In fact, there's several hundred more dollars unaccounted for in the Book Report graphic above, simply because they were all cash sales at cons and events. Just a week after my first book was published, I hit the road and set up a booth at Ancient City Con. There, not only did I make back my booth cost (plus a little extra) but I learned some valuable lessons about myself as a salesperson. My theatre background and naturally-bubbly personality both grant me the skills necessary to thrive in a person-to-person marketing setting. While the internet is a great place to network and sell your product, I have done the best in the past year face-to-face with the readers. People get excited to talk to me about my work, and they enjoy spending time at my booth and getting to know me as a person.
That isn't to say the convention approach will work for everyone. There's a fine line between being an engaging vendor and harassing people, and I've seen it go very very badly. On the other hand, just sitting silently and waiting for people to notice your work can be just as off-putting. A little tip from a professional performer: talk to people about other things. Compliment their shirt. Ask them how their day at the con has been. Gush over their hair color. If they want to know more about your books or your merch, they will take the next step. You just have to make yourself a safe, friendly person to talk to. It comes naturally to me, but I hope that little bit of direction can help you have a more successful time at your next event.
In addition to finding what market works best for you, don't try and torture yourself to learn a marketing tactic or technique that just isn't your speed. Yes, there are tried-and-true methods of marketing on Twitter, Instagram, or Facebook. But, just like with writing styles or habits, not every approach will work for every author. Try them all, and learn what you can, but at the end of the day you'll have more success if you feel comfortable with what you're doing.
3) Find Your Tribe
Whether in-person or online, there is always a support group to be found for aspiring artists. We creators need a specific type of love and care to make the magic happen, and finding those people who know how to take care of your unique brand of creativity-induced crazy is remarkably important. Without mine, I could never have made it through this first year, or published to begin with. Sometimes, it's something simple, like finding friends who will come to your signings and buy your books, just to support you as a person. Other times, it's people lending their own talent to your project, like my dad did when he painted my map, or my sister still does when she proofreads my pages for free. And then, there's another kind of support. A daily, never-ending journey. Here, we find the partners. The best friends. The boyfriends or girlfriends. The Twitter families. The coworkers. Those who know what you're going through, and pick up the slack while you push through your next chapter or a particularly bad writer's block. For me, I had an entire team willing to make sure I was fed and watered. To manage my business while I was deep in writing mode at night. To reach out whenever they found an event they thought my books would do well at. To be there, when I needed to scream into the void about the bad days.
Find your tribe. You'd be amazed how helpful people who are already in your life can be when you just reach out. And if not? Make a new group. Find an online family, or an ally at a local bookstore or coffee shop. Build a community around yourself. After all, it's dangerous to go alone.
4) Don't be afraid to ask
Waltzing into my local Barnes and Noble and casually asking for a book signing was absolutely terrifying. But guess what? It paid off big time. Not only did they say YES, but they are still carrying both of my books to this day! And displayed front-facing, people. IF YOU ARE IN THE BOOK BUSINESS YOU KNOW WHAT A BIG DEAL THAT IS! *ahem* Again, please refer to Tip #1: cover art.
What started out as a dream has turned into a recurring signing event every few months (in fact, I have one tonight), a monthly gig hosting their YA Book Club, and an incredible relationship with the men and women who work there. For a little indie gal like me, this is the greatest achievement of my career so far. I glow with pride and joy every time I see that my books are still in stock, or being re-stocked because the original batch sold out. And it never would have happened if I hadn't just asked. Will everyone always say yes? Absolutely not. But if you don't even try, you might miss out on something amazing.
5) Never stop learning
It's painful to hear, and painful to say to another creator, but sometimes the reason your project isn't as successful as you'd like is because it's simply not up to the caliber it should be. And that's okay! The good news is, you took the first step! You finished your book, and put it out into the world! That's further than a lot of people ever get in their lives, and you should be proud of yourself. Celebrate that achievement, first and foremost, before you read any further!
Celebration done? Okay, now for the hard part.
Your work may not be as good as you think it is. And while it is important to have a supportive tribe, you also need critics who are comfortable telling you what is wrong with your book. If you're not willing to take constructive criticism, or you refuse to continue honing your craft, you're selling yourself short. You're doing your self a disservice by not continuing to grow and learn as a writer, and artist, and a storyteller. You deserve to have your story told, and to have people want to read it. Sometimes, that means going back to the basics, and re-learning some things you may have forgotten. Take a writing class. Pick up a novel in a genre you may nave never considered reading before. Find someone willing to tell you the truth. In those moments, when we are faced with our own weaknesses as creators, something magical happens: we learn what we are truly made of.
I have been told, time and time again, things I need to fix. And, with a lot of them, the critic was right. But by the time I published, I knew what was good about my work, and what wasn't. Not only did I put forward the strongest piece I could at the time, but my heart has not been broken by the handful of bad, potentially hurtful reviews I have received. Being sure of myself and my style has given me great confidence to face the internet trolls. When someone says "this character didn't behave like a strong woman should," I know that their definition of strength is different than mine. And that's okay. I know my character is who she is meant to be.
I never would have gotten there if I hadn't been ironing out the problems in my own writing over the past twenty years. In fact, I am still ironing to this day. Finding the weakest points of my own craft and stamping them out, so when I am confronted with an enemy I know I can hold my chin high and say, "that is your opinion." Think of it like learning to cook: it doesn't always come easily, and you could spend a lifetime discovering new tricks and new recipes.
This is just the beginning of my personal Indie Author Survival Kit. And, as I mentioned, the advice may not be for everyone. But please, don't hesitate to reach out if you need a friend in the business. I'm going through all of this one day at a time, just like many of you. I learn something new every day, and I'm grateful for it. Now, it's your turn. What are some things YOU have learned on your Indie Journey? How can you help better the writing world with your knowledge? Feel free to share! And, in the meantime, keep writing! Someone out there needs your book. I'm just giving you the tools to try and help make sure they find it.
Kaitlin Bellamy is a freelance actor, indie author, and all-around nerd. Welcome to her world, adventurer. It's gonna get weird.