Recently, a question floated my way: What is the hardest part of being a self-published author? The manuscript or the marketing? For a moment, I was all set to say "MARKETING! Hands down!" Until I realized ... the answer, for me, is neither of them. The HARDEST part of being a brand new self-published author is treating it like a job.
My life has always been extremely hectic. I have had multiple jobs at once since I entered the work force at 16. If you read my first post, you'll remember that my work schedule is INSANE, and mostly self-inflicted. In the last little while, however, I have managed to being paring down my jobs to only the most necessary gigs. Things that get me health insurance, and help pay my rent. I wouldn't call them "survival jobs," as I enjoy doing them. The plan was always to be an actor and a writer, and the acting/performing side of my life is solid and fulfilling.
That being said, I'd always imagined I would get a contract with an established publisher, and be able to live off an advance while working on my next book. I could take only the acting jobs I really wanted, just to stay busy and keep one foot in the business, and the rest of my time could be spent writing. With the choice to self-publish instead, my lifestyle and day-to-day schedule has been thrown into chaos. Let's break it all down, shall we?
I work Full Time for Universal Studios Orlando. That's 32 hours a week spent performing in their theme parks. 40 if I pick up an extra day, but for the sake of argument let's call it 32.
I also run an entertainment company, which takes up at least six hours a day. On the nights we don't stream, it's slightly less, but on the nights we DO stream it is slightly more, so we're going to average that out to 42 hours a week. That still puts my current time spent "working" at 74 hours per week. Okay, still manageable. Not GREAT, but still a functional, if busy, schedule.
But wait ... I still have to write. If I ONLY spend 1 hour a day (which is less than ideal) writing, that gets me to 81 hours a week with the extra 7 hours of writing time. And that would put my next book release at ... I don't want to THINK about how far away. Suffice it to say, it's not the best writing schedule.
Then there's brand management. Even if I combine marketing and social media for the company AND my book, that is a giant time commitment in and of itself. Say I only dedicate one hour a day to the marketing side of things -- 88 hours total of my week are WORK. And I haven't even calculated in miscellaneous issues, like setting aside time to record my audio books, commuting, or the time spent auditioning (which is PART of my job as a performer.) So let's call that 2 hours per week, on average, bringing us up to a nice spicy 90 HOUR WORK WEEK.
And I am only GUARANTEED a paycheck from 32 OF THOSE HOURS.
In the midst of all of this, I've also got regular human functionality to contend with. I either have to schedule in time to meal prep, or get used to ordering in. My health problems make finding time to work out a medical necessity, oh, and did I mention the ever-present anxiety and depression? There are days when it is genuinely impossible for me to find the energy to give a damn about ANY of it. We've got writer's block in the mix, and physical/mental issues that cause me to oversleep. I'd LIKE to spend any time ever with my boyfriend, or support my friends in their shows and events and baby showers. Oh, and I very much enjoy dedicating time to personal hygiene.
For those of you with mental health and physical concerns of your own, you're probably sitting there wholeheartedly understanding this dilemma. For those of you that don't, trust me when I say: I WISH I DID NOT HAVE THEM. I wish my body and brain would just let me charge through life without stopping. But even then, this work schedule would be INSANE. And finding the motivation to power through it all, and believe in myself enough to justify the schedule, is a job of its own.
I am THRILLED that I have enough passion in my life to fill it with things that keep me going. But I would be lying if I said it was easy. I am constantly working to find better ways to structure my time, and better ways to market myself so that, one day, writing WILL be my full time job. But I know it never will be if I don't treat it like it already is. So, to answer your question, THAT is the hardest part of self-publishing. Hard work, with no promise of payout for your efforts. It is every entrepreneur's struggle, and I raise a well-earned glass to every one of you out there, fighting alongside me to bring your passions to life. Here's to the 90-Hour Work Week. May we all conquer and tame it.